The importance of a logo in the digital age

Clients know what you do. But do they know who you are? The importance of social media is undeniable. Most companies have come to understand it is beneficial to embrace this shift in how they advertise and market themselves, therefore are using Twitter to introduce their business to the social media landscape. Twitter poses one straightforward question; ‘What are you doing?’ Of course what you are doing as a company says a lot ...

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How to stop pirate sites affecting your Analytics

We recently discovered that not only had someone copied our entire site design and code, they hadn’t even bothered to change the tracking code, so their hits were being counted in our Google Analytics account, which was making a mess of our reports. The workaround was fairly simple, all we had to do is add a custom ‘include’ filter on the profile settings page within Analytics. The code you need Simply add a ‘Custom ...

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Our scrolling background effect explained

We’ve had a lot of questions regarding the background effect on our new site – so I thought I’d explain how it works, to save you the trouble of picking through the source code. Feel free to base your own designs on this technique, but don’t just straight up copy our code and images – we’ve spent a good amount of time on this. If you’re feeling nice give us a mention on your web ...

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The new YouLoveUs site launches

After weeks of late nights, Tetley tea, cans of Monster blue and the most phenomenal BLTs this side of New York; we’re overwhelmingly pleased to announce the launch of the new youlove.us web site. With the previous version garnering so much interest and appreciation we were keen to retain as much of the creativity and quirkiness as possible but for plain and simple business reasons we needed to find a way to incorporate many, many more ...

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Looking after your clients

On Valentine’s Day one of our main print suppliers (rwp) send us this adorable card and the simple brilliance of it struck a chord with me. Not only did the personal touch pique my interest but in a reasonably subtle way, the card was also advertising their services: On the back of the card they took the opportunity to illustrate just how easily and relatively-cheaply I could have sent similar cards to my own clients by using them to ...

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The great office move of 2009

We are delighted to announce that we have now taken up residence in our new office in Chichester – the move took place halfway through January, and went off without a hitch! At the end of 2008, it was becoming evident that where we were, while lovely, was being rapidly outgrown (especially given some of our plans for a “measured” expansion). As luck would have it, the opportunity presented itself for a good few more square ...

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We love Smashing Magazine and all of you!

We each of us have had sites that we’ve created in the past become the subject of a handful of showcase web sites, but none of us have ever experienced, or even witnessed a response as phenomenal as the youlove.us web site has received. As Alex mentioned earlier, the site made a huge leap from PR0 to PR6 within 6 weeks of launching, and I’m happy to announce that mere months after launching the web site from dust, we have ...

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Web design internships

We are currently looking into setting up an internship programme early next year, which would take place at our expanding studio in Chichester, West Sussex, UK. At present, we are conducting a feasibility study on this subject, and would therefore love to hear from anyone who’d be interested in working with a vibrant, dynamic team of Web specialists as an intern. If you think this might be a direction you’d like to explore, then ...

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Processes and PageRank

When we were developing the youlove.us web site, our decision making was guided by some simple tenets; we wanted to create a presence that would showcase our business in the best possible light, and become a talking point within the wider design community. As the medium has grown in stature in recent times, the bar has been consistently raised for the graphical presentation of information online by some seriously talented people, and we were ...

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The brand new YouLoveUs site launches!

We’ve been working ourselves into the ground recently (on top of huge amounts of client work) in order to get this site live, so I haven’t much time left today to write the full write-up I was hoping with regard to this design. I will however elaborate on it tomorrow. As we’re a new company we wanted a site that will garner attention by itself, so the high-res, full-screen brochures site typical to Flash were the sort of ...

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